Harness the power of visual AI, which adds more metadata to each of your products, provides accurate descriptions, increases the chances that your product detail pages (PDPs) rank well, and optimizes paid search results. For consumers, Google Search easily connects the dots between gathering information, comparing prices, reading reviews, and finding new retailers to buy from. This is critical, with 73% of consumers completing their research online through search engines, which are part and parcel of product discovery. Retailers’ keyword research and SEO strategy may not be in tip-top shape, which makes it more difficult for customers to find products. The first hurdle lies in customers not being able to find your brand or products - whether through search engines, on-site search, or website navigation. To this effect, understanding every area of the customer experience and identifying roadblocks is essential because it will empower you to maximize every touchpoint, address blind spots, and improve conversion. Retailers might be able to uncover where customer drop-off happens but don’t always have deep insights into why shoppers don’t make it to the checkout screen or return to purchase. Even after a brand seemingly addresses all moving parts of the digital shopping journey, buyers still manage to drop off at some point in the sales funnel, which can be quite frustrating for eCommerce businesses. What’s more, 74% of customers use multiple channels when completing a transaction, which creates a large margin for error. In other words, seven out of every ten buyers will drop off your site before making a purchase. In 2022, 70% of all online shopping carts failed to make it to the checkout stage.
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